The city as a medium
Millions of people pass through the metro every day. Decorating a train turns an ordinary commute into contact with the city's agenda — without advertising noise and without forcing it on anyone.
Shipped
Moscow Government
2016
Active Citizen
Design of a themed Moscow Metro train dedicated to the Active Citizen app. The train entered service in May 2016.
- Client
- Moscow Government
- Year
- 2016
- Outcome
- Train entered service
The thinking behind it
What stood behind the project and which decisions shaped it.
Design that works in motion
A person looks at a carriage for seconds, not minutes. The task is to fit the essence into a single glance: bold form, clear colour, minimal text.
Technologies
- Graphic design
- Transit branding
- Prepress
A similar challenge?
Tell us what needs building. We will work through the task and propose a solution.